Africa’s largest telecom provider, MTN Group, chooses AdBuds’ AI-platform!
AdBuds’ partner in South Africa, Adbot, has entered into a partnership with MTN, which has approximately 270 million customers across 18 markets. The collaboration with Adbot aims to create the next era of online advertising for small and medium-sized businesses (SMEs) in Nigeria.
This partnership is expected to redefine how SMEs reach their target audiences online. Lynda Saint-Nwafor, Chief Enterprise Business Officer for MTN Nigeria, believes that the partnership will open new opportunities for Nigerian SMEs to use search engines and digital platforms.
By utilizing AdBuds’ software as a foundation, Adbot has enabled a fast and easy onboarding of ads on platforms such as Google and Bing. The collaboration strengthens MTN Ads services and offers a range of benefits for SMEs in Nigeria.
“- We are very pleased with our partner in South Africa and look forward to how we can develop the digital marketing market in Nigeria through our AI platform” says Marcus Jildecrona, Partnership Manager at AdBud, in a statement.”